What it sells
The leading Composable CDP and AI Decisioning platform
Business model breakdown
Buyer: who owns the budget?
Marketing, advertising and data teams at enterprises across retail, finance, travel, media, QSR, healthcare and B2B SaaS.
Trigger: what makes them buy now?
UnverifiedMarketers lack AI-native tools; need to unify customer data and personalize at scale.
Workflow: what inputs become what output?
Sync warehouse data to marketing tools (reverse ETL), build audiences, stitch identities, personalize, and use AI agents to create ads and run lifecycle campaigns.
Economics: what it saves and how it charges
Composable, usage-based pricing: pay by product and volume; AI Decisioning priced by monthly personalized actions.
Distribution: how it reaches customers
Demo-led enterprise sales plus free-tier self-serve reverse ETL; customer stories (Chime, PetSmart, WeightWatchers, WMG).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.