What it sells
Marketing automation for event promoters (email, sms, ads, CRM)
Business model breakdown
Buyer: who owns the budget?
UnverifiedMarketing directors at venues, promoters, festivals, fairs and artists.
Trigger: what makes them buy now?
Selling tickets for announced shows and wanting audience-segmented, automated email/SMS tied to ticketing data.
Workflow: what inputs become what output?
Integrate ticketing platform data (Ticketmaster, AXS, Etix, Dice, etc.), build segments in CRM, run email/SMS campaigns, automations, presale registrations, contests and ads, then track ticket-sales reporting.
Economics: what it saves and how it charges
Subscription priced on email subscribers, contract length and pay-per-use SMS; case study claims $500,000 from email in 3 months (ASM Richmond).
Distribution: how it reaches customers
Demo-led (book a call), ticketing-platform integrations and partners, industry content and case studies.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2014 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.