What it sells
coaching agents for athletes
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual endurance/strength athletes who already use an AI assistant for training and pay for themselves.
Trigger: what makes them buy now?
UnverifiedAthletes preparing for events (example: marathon 9 weeks out) who are tired of re-explaining their training history to a generic AI and want plans that adapt to injuries and missed sessions.
Workflow: what inputs become what output?
Connect ChatGPT/Claude/Gemini via MCP; the AI builds the plan from real history, sessions push to the athlete's watch (Garmin, Apple Watch, Coros, Whoop etc.) or phone, completed data flows back and the AI adjusts upcoming workouts.
Economics: what it saves and how it charges
UnverifiedConsumer subscription after the free week, sold as a layer on top of the user's own AI assistant.
Distribution: how it reaches customers
Self-serve: web app, iOS app, and an MCP server users paste into their own AI assistant; blog/docs content.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Fall 2024 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.