What it sells
Grocery Delivery in Pakistan
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual urban households in Karachi, Rawalpindi and Lahore ordering for themselves.
Trigger: what makes them buy now?
Needing groceries or essentials urgently ("the eleventh hour") and wanting delivery in 10-15 minutes instead of a store trip.
Workflow: what inputs become what output?
Customer picks items in the app, checks out and pays online, and a rider delivers to the door within minutes.
Economics: what it saves and how it charges
Consumer grocery retail with delivery charges described as "very little", plus an advertising business selling placement to brand partners across its online and offline assets; claims delivery to over 200,000 households.
Distribution: how it reaches customers
Consumer app on iOS and Android, live in Karachi, Rawalpindi and Lahore; brand advertisers sign up via a form and call.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.