What it sells
Rocket Mortgage for LatAm.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual Mexican home buyers taking a mortgage, as a regulated SOFOM lender (Financiera Inteligente, S.A. de C.V., S.O.F.O.M. E.N.R).
Workflow: what inputs become what output?
Borrower applies and manages the existing loan through an online account (login via magic link); site currently only serves existing borrowers.
Economics: what it saves and how it charges
Mortgage lender earning interest plus a 2.0% financed opening fee; example disclosed: 10.48% weighted average fixed annual rate, 20-year term, 80% financing, CAT 14.63% before VAT (calculated 1 Oct 2023).
Distribution: how it reaches customers
UnverifiedDirect online lending via web login; no new-loan origination flow visible.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.