What it sells
AI coworker for marketing teams at the largest consumer brands
Business model breakdown
Buyer: who owns the budget?
UnverifiedMarketing / influencer-marketing leaders at consumer brands (examples named: beauty brands such as Glow Recipe, Drunk Elephant, La Roche-Posay as tracked competitors).
Trigger: what makes them buy now?
Creator programs growing faster than the team can review; brand-safety review takes 4-6 hours per creator, 200-300 hours monthly across 50+ partnerships.
Workflow: what inputs become what output?
Load brand pillars and no-gos once; Kuli searches and analyses creator videos, finds look-alike creators, tracks competitors and trends, drafts outreach, reviews every frame of creator content against brand guidelines and monitors live posts.
Economics: what it saves and how it charges
Software sold to marketing teams on the claim of running creator marketing 10x faster without adding headcount; brand-safety review cut from hours to minutes per creator.
Distribution: how it reaches customers
Demo-led (Calendly demo booking) plus SEO free tools (engagement-rate, influencer pricing and EMV calculators), English and French site.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Spring 2026 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.