What it sells
AI-generated personalized nutrition solutions, built for you daily.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers.
Workflow: what inputs become what output?
Take FFQ diet and health survey, get supplement recommendations from dietitians, receive monthly daily-pack shipments.
Economics: what it saves and how it charges
Direct-to-consumer subscription supplements; claims 89% of users feel effects and 75% finish packs.
Distribution: how it reaches customers
UnverifiedDirect-to-consumer web plus Xiaohongshu/WeChat and media.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.