What it sells
Clinical skincare tested on diverse skin, now available in Sephora.
Business model breakdown
Buyer: who owns the budget?
UnverifiedSkincare consumers, buying online, with retail via Sephora and a store locator.
Trigger: what makes them buy now?
Consumers with acne scarring, pigmentation or sensitive skin who feel clinical skincare is not tested on diverse skin tones and types.
Workflow: what inputs become what output?
Three-step routine of cleanser (Pep Melt), AHA serum (Unspotted), Pep Talk cream, and tinted SPF (Unghosted); clinically tested and formulated with dermatologists.
Economics: what it saves and how it charges
Direct-to-consumer product sales with bundles ($40 off the 3-product bundle) and subscribe-and-save up to 20%, plus retail wholesale.
Distribution: how it reaches customers
Shopify DTC site, Sephora and a store locator, TikTok and Instagram.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.