What it sells
Organic and gourmet high-protein meals, designed for longevity.
Business model breakdown
Trigger: what makes them buy now?
UnverifiedConsumers who want clean, high-protein, toxin-tested prepared meals without cooking, with a longevity/health motive.
Workflow: what inputs become what output?
Customer picks a delivery date and meals (or sets dietary/protein preferences) by Friday 5pm; fresh meals are made within 24 hours of delivery and delivered weekly on Mondays in glass packaging.
Economics: what it saves and how it charges
Weekly recurring meal orders; pre-ordering is positioned as reducing food waste and passing savings on; differentiated on 40-60 g protein per meal and third-party lab testing for toxins.
Distribution: how it reaches customers
Direct-to-consumer web ordering via a Shopify storefront, with a "Build My Plan" signup and 10% off the first order.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.