What it sells
The UAE’s leading small business payments platform
Business model breakdown
Buyer: who owns the budget?
UAE small business owners and online sellers.
Trigger: what makes them buy now?
Need to collect payment over WhatsApp/social without a full gateway or hardware.
Workflow: what inputs become what output?
Create payment links or QR codes in the app, customer pays by card, Apple Pay, Tabby or Tamara, payouts to bank within 2 or 5 business days.
Economics: what it saves and how it charges
Takes a percentage plus fixed fee per card transaction; no monthly fees.
Distribution: how it reaches customers
Self-serve app signup (iOS/Android), review-led growth, terminal add-on.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.