What it sells
Engage customers through personalized omni-channel messaging
Business model breakdown
Buyer: who owns the budget?
UnverifiedGrowth/marketing and mobile engineering teams at apps and ecommerce, gaming, media and fintech companies.
Trigger: what makes them buy now?
UnverifiedNeed to message app/web users across push, email, in-app, SMS with automation and analytics without building it.
Workflow: what inputs become what output?
Integrate SDK, segment users, build journeys and messages (push, email, in-app, SMS, RCS), send and analyze.
Economics: what it saves and how it charges
Freemium SaaS with usage-based channel fees (push per MAU, email per 1,000 sends) and enterprise contracts.
Distribution: how it reaches customers
Self-serve signup plus sales for Professional/Enterprise; solution partners.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2011 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.