What it sells
Rebuilding data in advertising to protect privacy
Business model breakdown
Buyer: who owns the budget?
UnverifiedPublisher data/revenue leads and advertiser media or data teams.
Workflow: what inputs become what output?
Match and model advertiser first-party data with publisher signals in a clean room, build curated audiences and activate across partners via one workflow.
Economics: what it saves and how it charges
Claims publisher CPMs up 31% YoY, publisher revenue up 75%, advertiser CPA down 55%; revenue model not stated.
Distribution: how it reaches customers
Demo-led (/request-a-demo) enterprise sales.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2014 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.