What it sells
Power commerce photography with generative AI
Business model breakdown
Buyer: who owns the budget?
UnverifiedFounders/marketers at small sellers (self-serve), and e-commerce, catalog and creative/ops teams at brands and marketplaces (Enterprise).
Trigger: what makes them buy now?
UnverifiedHigh cost and slow turnaround of studio product photography; need to produce many listing images fast. Decathlon claims 99% lower image-editing cost and 4x faster rollouts.
Workflow: what inputs become what output?
Upload product photo, remove background, generate AI backgrounds/scenes/fashion models/video, batch-edit and export per channel; enterprises use API or catalog and Visual Agents.
Economics: what it saves and how it charges
Freemium subscription with credits and export caps, enterprise contracts and a usage-priced API; Wolt automated image editing for 140,000+ merchants.
Distribution: how it reaches customers
Self-serve signup with free trial, API/integrations/MCP connector for developers, and Contact sales for Enterprise.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.