What it sells
PowerRouter helps sales teams with lead routing in Salesforce
Business model breakdown
Buyer: who owns the budget?
UnverifiedSales/Marketing/RevOps manager.
Trigger: what makes them buy now?
Leads leaking or slow assignment in Salesforce; claim of 80% MQL leakage reduction; replacing costlier routing tools (customer said previously paid 4x).
Workflow: what inputs become what output?
Build drag-and-drop routing flows inside Salesforce with round robin, weighted or load-balanced assignment, SLA reassignment, matching and dedupe.
Economics: what it saves and how it charges
Per-user monthly SaaS subscription.
Distribution: how it reaches customers
Demo-led (Book a Demo), Salesforce native app.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.