What it sells
Making diverse, high-quality data easily available to anyone, anywhere
Business model breakdown
Buyer: who owns the budget?
UnverifiedAI/ML data leads and research teams; academic researchers.
Trigger: what makes them buy now?
Need representative human feedback for preference tuning, safety evals, benchmarks, or participants for studies fast; Ai2 cut collection from weeks to hours.
Workflow: what inputs become what output?
Define study and screening filters, launch to verified participants or domain experts via platform or API, collect responses, and pay participants; managed services handle full datasets.
Economics: what it saves and how it charges
Marketplace fee on participant payments (pay as you go, no monthly fee) plus custom-quoted managed services.
Distribution: how it reaches customers
Self-serve signup plus sales team (Contact Sales, Partner with us), MCP/API, comparison pages vs Cint, Respondent, Dynata.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.