What it sells
Plaid for Commercial Real Estate
Business model breakdown
Buyer: who owns the budget?
UnverifiedIT/analytics lead at property operators; product/engineering at proptechs.
Trigger: what makes them buy now?
Property data stuck in separate PMS systems; need it in Snowflake, BigQuery or Databricks, or one API to build integrations.
Workflow: what inputs become what output?
Connect syncs PMS and operations tools to the customer's own data warehouse with no code; Unified API gives normalized read/write across PMS vendors.
Economics: what it saves and how it charges
Subscription priced on portfolio size/systems (Connect) and monthly record credits (Unified API).
Distribution: how it reaches customers
Demo-led sales ("Get a Demo"), free trial for API Starter, partner ecosystem, SEO content and tools.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.