What it sells
Pulley helps founders and finance teams manage their equity and cap…
Business model breakdown
Buyer: who owns the budget?
Founders and finance leaders at startups and growth-stage companies, plus legal/fractional CFOs.
Trigger: what makes them buy now?
UnverifiedFirst cap table, 409A valuations, fundraising and option exercises.
Workflow: what inputs become what output?
Maintain cap table, issue SAFE/option/RSA agreements, model fundraises, run 409A valuations, Rule 701, Form 3921, board approvals and HRIS integrations.
Economics: what it saves and how it charges
Annual SaaS subscription by stakeholder count plus services (409A valuations, managed equity admin, token ops).
Distribution: how it reaches customers
Self-serve and sales-led; compare pages vs Carta; partnership to migrate customers to Carta.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.