What it sells
Agentic User Research Infrastructure
Business model breakdown
Buyer: who owns the budget?
Research Ops / UX research leaders at product companies (testimonials from Senior Researchers and ReOps).
Trigger: what makes them buy now?
Research scaling across the org brings poor insights, compliance gaps and over-contacted customers; recruitment is slow and tool sprawl.
Workflow: what inputs become what output?
CRM and panel management, recruiting, scheduling, hosting sessions with recordings/transcripts, incentive payouts, governance and consent; Rally Agent and MCP launch studies from Claude, Cursor or Slack.
Economics: what it saves and how it charges
Platform subscription (Team and Enterprise plans) plus pass-through participant recruitment charges from Respondent / User Interviews panels.
Distribution: how it reaches customers
Demo-led sales; integrations; named customers include Calendly, GitLab, Figma, MongoDB, PandaDoc, Webflow, Faire, Gong.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.