What it sells
On-demand delivery and financial services for Latin America.
Business model breakdown
Buyer: who owns the budget?
Restaurants and retailers (merchants), consumers and couriers on three sides of the marketplace.
Trigger: what makes them buy now?
Merchants want access to millions of Rappi users and immediate logistics without leaving their store.
Workflow: what inputs become what output?
Consumers order food and groceries in app; merchants register and receive orders; couriers ("Soy Rappi") deliver.
Economics: what it saves and how it charges
UnverifiedMarketplace commissions, delivery fees and ads from 40,000+ partners in 9 countries; plus financial services.
Distribution: how it reaches customers
App download; merchant self-registration at merchants.rappi.com; courier signup at soyrappi.com.mx.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2016 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.