What it sells
Flyer app.
Business model breakdown
Buyer: who owns the budget?
UnverifiedRetailers (Retail Platform) and advertisers/brands (Media Platform) pay; shoppers use it free (inferred from footer links).
Trigger: what makes them buy now?
Retailers want to reach shoppers with weekly digital flyers and deals; shoppers want to save on groceries (site claims 20% weekly savings).
Workflow: what inputs become what output?
Shopper enters postal code, browses weekly flyers from 2,000+ stores, clips coupons to loyalty cards and builds a shopping list; retailers publish flyers.
Distribution: how it reaches customers
Consumer web and mobile apps (App Store, Google Play, Huawei AppGallery) with client login for retailers.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2013 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.