What it sells
Automating nutrition tracking.
Business model breakdown
Buyer: who owns the budget?
UnverifiedConsumer individual; for B2B the gym chain or fitness app owner.
Workflow: what inputs become what output?
User texts Rex a meal photo or description, gets macros logged, daily report and workout suggestions; B2B clients get a rebranded, translated bot/app with admin panel in about 2 weeks.
Economics: what it saves and how it charges
UnverifiedConsumer subscription/app plus hardware pre-orders (Drop) and custom-integrated white-label deals for gyms.
Distribution: how it reaches customers
WhatsApp and app signup, free web tools (TDEE, BMI) for SEO, hardware pre-order, B2B schedule-a-call.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.