What it sells
Roger is an AI SDR that automates outbound sales and follows up 24/7.
Business model breakdown
Buyer: who owns the budget?
UnverifiedFounders and heads of sales who would otherwise hire an SDR.
Trigger: what makes them buy now?
Disorganized outbound and no capacity to hire/manage SDRs.
Workflow: what inputs become what output?
Enter ideal target profile, set up campaign, approve AI-written emails, then Roger finds and verifies leads, researches them, sends email and LinkedIn outreach, handles follow-ups, and reports daily.
Economics: what it saves and how it charges
Managed service (AI plus dedicated human SDR) priced as a fraction of a $60K-$100K+ SDR salary; case studies cite $500K pipeline in 30 days and 4.6% reply rate.
Distribution: how it reaches customers
Demo-led plus a self-serve plan finder, ROI calculator, partner program and event campaigns.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2024 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.