What it sells
Making private healthcare in India accessible and affordable
Business model breakdown
Buyer: who owns the budget?
UnverifiedMerchant e-commerce or growth head.
Trigger: what makes them buy now?
Cost barrier at checkout on high-ticket purchases lowering conversion and AOV.
Workflow: what inputs become what output?
Merchant integrates no-code in 24 hours; customer gets up to Rs 10 lakh limit, 30-second approval, zero down payment, 3/6/9/12 EMI; lender/NBFC matched in real time; merchant paid T+1.
Economics: what it saves and how it charges
Merchant-paid commission on no-cost EMI orders; claims up to 40% higher AOV and lower commission than peers.
Distribution: how it reaches customers
Direct merchant partnering (Partner now) with merchant dashboard.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.