What it sells
1:1 ADHD coaching, 5-10X More affordable than alternatives
Business model breakdown
Buyer: who owns the budget?
UnverifiedThe individual adult with ADHD (or parent for under-18s per terms) pays out of pocket.
Workflow: what inputs become what output?
Member is matched with a coach, gets 30-minute weekly 1:1 sessions plus text access between sessions, a personalized plan, ADHD assessments feeding the coaching, and daily community body-doubling sessions.
Economics: what it saves and how it charges
UnverifiedRecurring coaching membership; coaches are independent contractors per the terms, so margin is membership fee minus coach payouts.
Distribution: how it reaches customers
Direct-to-consumer web signup ("Get matched with a coach"), promoted via clinician recommendations, a podcast and blog.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.