What it sells
The Leader in Digital Trust & Safety
Business model breakdown
Buyer: who owns the budget?
UnverifiedFraud/risk or trust and safety leaders at e-commerce, marketplace, fintech and SaaS companies.
Workflow: what inputs become what output?
Decisioning engine, network intelligence from 1T+ annual events and automation to stop payment fraud, account takeover and fake accounts; Sift Score API for developers.
Economics: what it saves and how it charges
Claims 6x ROI (Paula's Choice) and 99% new-user acceptance rate (Patreon).
Distribution: how it reaches customers
Demo-led enterprise sales plus partners and expert services; 700+ brands, 1,500+ community members.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2011 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.