What it sells
Unifying how the optical industry does business.
Business model breakdown
Buyer: who owns the budget?
UnverifiedOptical practice owners/opticians; labs sponsor deployment to their accounts (inferred).
Workflow: what inputs become what output?
Opticians enter Rx lens orders with built-in validation, track real-time status, pay lab invoices (autopay), and live-chat with the lab, replacing faxed daily status reports and phone calls.
Economics: what it saves and how it charges
UnverifiedFree for practices (Create a free account); lab partners likely pay for software/integration, plus rewards program paying Amazon gift cards for orders placed (inferred).
Distribution: how it reaches customers
Lab-partner led: practices sign up through their lab; lab software integrations.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.