What it sells
Sims but Social Media
Business model breakdown
Buyer: who owns the budget?
UnverifiedGen Z consumers using the mobile app (free-to-play style).
Workflow: what inputs become what output?
User crafts a persona, chooses a first follower and plays inside an AI-driven social network or a favorite show/book world, creating characters and worlds.
Economics: what it saves and how it charges
Consumer app; monetization not stated. Press claims 1M users in 19 days, 13M worlds created and a 95% model cost reduction.
Distribution: how it reaches customers
App Store and Google Play, viral TikTok, Discord community.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.