What it sells
We help people with chronic insomnia sleep better, using psychology.
Business model breakdown
Buyer: who owns the budget?
Patients (app purchased separately, HSA/FSA eligible) and insurers; employers purchasing as a benefit.
Trigger: what makes them buy now?
Chronic insomnia with long waits for specialist care; employers wanting a sleep benefit.
Workflow: what inputs become what output?
Take a sleep quiz, start CBT-I app or be matched to an insomnia-specialist clinician by telehealth; Rhythm AI handles billing, scheduling and notes.
Economics: what it saves and how it charges
Insurance-billed clinic visits via in-network clinicians, app sales, and employer contracts; claims 100K+ patients served.
Distribution: how it reaches customers
Direct to patients via app and quiz, clinician referrals, employer channel, in-network insurance.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.