What it sells
Stoic helps people feel better and take care of their mental health.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers (self-serve subscriber).
Trigger: what makes them buy now?
Stress, anxiety or desire to build a daily journaling/mood habit.
Workflow: what inputs become what output?
Daily reflection and journaling prompts, guided journals, mood and factor tracking, streaks/badges, reminders, and AI-personalized journals across iOS, Android, Mac and web.
Economics: what it saves and how it charges
Consumer mobile/web subscription app; free tier advertised ("Free and private") with AI personalization as the new feature.
Distribution: how it reaches customers
App Store, Google Play and web app; blog/SEO content.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.