What it sells
The easiest way to create a beautiful, mobile optimized website.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual entrepreneurs, creators, freelancers and small business owners who build their own site.
Trigger: what makes them buy now?
Need to launch a simple mobile-friendly site or small online store quickly without code or design skills; homepage says "build a beautiful website in under 30 minutes".
Workflow: what inputs become what output?
Pick a template, click to edit content, publish instantly; optionally connect a custom domain, add the built-in Simple Store (PayPal/Stripe), forms, newsletters and memberships.
Economics: what it saves and how it charges
Freemium SaaS: paid yearly plans plus domain sales ($24.95/year); higher plans lower store transaction fees (5% on Limited, 2% on Pro, 0% on VIP).
Distribution: how it reaches customers
Self-serve signup on the website, plus affiliate and reseller programs listed in the nav; blog and support content.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2013 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.