What it sells
Struct keeps prod running
Business model breakdown
Buyer: who owns the budget?
UnverifiedCTO or engineering lead at startups (named testimonials from CTOs).
Trigger: what makes them buy now?
Rising alert volume and shipping velocity (coding agents) make manual on-call triage unsustainable; Orb muted noisy alert surfaces rather than investigating them.
Workflow: what inputs become what output?
Struct reads each PR, creates monitors, baselines thresholds after deploy, triages alerts, and posts cited root-cause investigations and fixes across Sentry, Datadog, CloudWatch, GitHub, Slack and Asana.
Economics: what it saves and how it charges
SaaS subscription. Orb case study claims 800+ monthly investigations and 160+ dev hours reclaimed monthly.
Distribution: how it reaches customers
Self-serve free trial/signup plus demo booking; case studies and blog.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Fall 2024 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.