What it sells
AI-driven Retention Automation for subscription media businesses.
Business model breakdown
Buyer: who owns the budget?
Commercial teams (growth, CRM, retention) who want no engineering dependency.
Trigger: what makes them buy now?
UnverifiedChurn and need to lift retention/LTV through experiments and lifecycle automation.
Workflow: what inputs become what output?
Predict churn-risk audiences with AI, run A/B retention experiments with auto-analysis, then turn winners into automations.
Economics: what it saves and how it charges
SaaS; customer stories cite retention lifts (+3.4pp Hearst, +6.2pp DailyMail+, +6.8pp Inquirer) and CLV +32%.
Distribution: how it reaches customers
Demo-led (Request a demo), integrations and customer stories.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.