What it sells
Healthy organic food that creates a positive impact
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers.
Trigger: what makes them buy now?
UnverifiedWanting chemical-free native organic staples with trusted farmer-collective sourcing.
Workflow: what inputs become what output?
Shop online across categories (chakki aata, dals, oils and ghee, spices, millets, fresh fruit), order delivered; sourced from 5 farmer collectives.
Economics: what it saves and how it charges
UnverifiedOnline retail margin on organic food sourced from farmer collectives; fair payment to farmers.
Distribution: how it reaches customers
Own WooCommerce store, WhatsApp ordering and community group, Instagram.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.