What it sells
Shopify for WhatsApp commerce
Business model breakdown
Buyer: who owns the budget?
UnverifiedSmall merchants and food/service businesses taking orders over WhatsApp, often in Southeast Asia.
Trigger: what makes them buy now?
Chat-based order taking is slow and error-prone; wants fewer mistakes and faster deals.
Workflow: what inputs become what output?
Create an online store, customers order via a WhatsApp-linked checkout, payments confirm (Stripe, PayPal, local PayNow/QRIS/DuitNow with proof upload), automated WhatsApp updates and broadcasts.
Economics: what it saves and how it charges
Subscription with no commissions or transaction fees on orders: free tier plus $50/month Business plan.
Distribution: how it reaches customers
Self-serve signup ("Start free"), reseller program, Official Partner badge, changelog and reviews pages.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.