What it sells
Online store referrals.
Business model breakdown
Buyer: who owns the budget?
UnverifiedEcommerce marketing or growth leads at DTC brands (fashion, beauty, wellness, home, food, subscriptions, pets).
Workflow: what inputs become what output?
Automated refer-a-friend programs (post-purchase, invite pages, floating widgets, sweepstakes), loyalty points/tiers, video referrals and Apple/Google Wallet passes.
Economics: what it saves and how it charges
Flat monthly fee with no CPA and no revenue share; tiers scale with program size and managed support.
Distribution: how it reaches customers
Demo-led ("Book a Demo"), agency partners with revenue share, technology partners and integrations.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2011 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.