What it sells
Taking from 1 to 100 the premade food industry in LATAM
Business model breakdown
Buyer: who owns the budget?
Food brand owners seeking outsourced sales and distribution (Partner with us).
Trigger: what makes them buy now?
Brand wants to scale from 1 to 1,000 points of sale without building cold chain and sales force.
Workflow: what inputs become what output?
Takes brand output from the plant: sells into channels, multi-temperature distribution from city DCs, trade marketing and point-of-sale execution, run on proprietary system.
Economics: what it saves and how it charges
UnverifiedDistributor/commercial arm for brands; margin or fee structure not stated (likely distribution margin, hypothesis).
Distribution: how it reaches customers
Direct relationships with modern retail (Exito, Carulla, Jumbo, Makro), pharmacies, convenience, hard discount, quick commerce and e-commerce; 12,500+ points of sale in Colombia and Mexico.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.