What it sells
Trella is a platform that connects shippers to carriers. Trella…
Business model breakdown
Buyer: who owns the budget?
Logistics or transport managers at enterprise shippers in Egypt, Saudi Arabia and the UAE (customer quote from an Operations Manager at WLT Logistics).
Trigger: what makes them buy now?
Need trucks fast and with visibility: Trella claims average 5 hours from truck request to dispatch and live GPS tracking, replacing phone-call trucking procurement.
Workflow: what inputs become what output?
Shipper creates a load with pickup/drop-off and truck requirements, gets an instant quote, is matched to a vetted carrier (30,000+ network), then tracks via GPS and receives e-proof of delivery.
Economics: what it saves and how it charges
UnverifiedMarketplace margin between shipper price and carrier price (not stated); carriers see the price up front with no hidden costs.
Distribution: how it reaches customers
Shippers use "Request a Quote" (sales-led); carriers sign up through a mobile app on Google Play.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.