What it sells
Marketing analytics for the world's biggest brand marketers
Business model breakdown
Buyer: who owns the budget?
UnverifiedBrand marketers / media planners.
Trigger: what makes them buy now?
UnverifiedNeed to prove brand impact and optimize upper-funnel spend across CTV, digital and social.
Workflow: what inputs become what output?
Run surveys for exposed vs control, measure lift nightly across channels in one dashboard, AI insights and optimization recommendations.
Economics: what it saves and how it charges
Measurement platform sold to brands/agencies; claims 75% of campaigns see results within 7 days and lower cost than traditional brand lift firms.
Distribution: how it reaches customers
Demo-led sales ("Request Demo") and publisher partnerships.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2012 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.