What it sells
Advertising for the new internet
Business model breakdown
Buyer: who owns the budget?
UnverifiedMarketing leaders, demand gen and ABM/marketing ops teams at B2B companies (replacing platforms like 6sense, Demandbase).
Trigger: what makes them buy now?
Frustration with black-box intent scoring and account-level ABM tools that become shelfware and do not book meetings.
Workflow: what inputs become what output?
Detect signals, score accounts into stages with visible evidence, identify engaged contacts in the buying committee, launch contact-level ad audiences, then report pipeline and attribution.
Economics: what it saves and how it charges
Annual platform contract with usage-based components for signals, scoring and advertising; ties ads to closed-won ARR in case stories.
Distribution: how it reaches customers
Demo-led sales ("Book a demo"); integrates with HubSpot/Salesforce; content and comparison pages vs 6sense/Demandbase/Influ2.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.