What it sells
Secured consumer lending in India
Business model breakdown
Buyer: who owns the budget?
Indian individuals holding mutual funds (loan amounts INR 25,000 to 5 crore).
Trigger: what makes them buy now?
Need liquidity without redeeming mutual funds.
Workflow: what inputs become what output?
Digitally fetch holdings, pledge eligible units, draw funds as needed and pay only interest; LTV up to 50% equity and 90% debt funds.
Economics: what it saves and how it charges
UnverifiedDistribution/fee share on loans from partner lender (Bajaj Finance); also distribution partner commissions.
Distribution: how it reaches customers
App and web; partner program for mutual fund distributors with extra and trail commissions.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2024 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.