What it sells
Better Business on WhatsApp
Business model breakdown
Buyer: who owns the budget?
UnverifiedE-commerce owner or CX/marketing manager at a Shopify store.
Trigger: what makes them buy now?
UnverifiedCustomers in WhatsApp-first markets expect support and COD confirmation on WhatsApp; abandoned carts to recover.
Workflow: what inputs become what output?
Install on Shopify, sync catalog to WhatsApp, run broadcasts and flows (COD confirmation, checkout recovery), AI agents answer order questions, team handles chats in shared inbox.
Economics: what it saves and how it charges
Monthly platform fee plus per-conversation markup and per-agent fees, with Meta rates passed through.
Distribution: how it reaches customers
Self-serve via Shopify App Store install with 7-day free trial; case studies and developer API.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.