What it sells
E-health.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHealth insurers/TPAs and corporate HR/benefits teams (payers); consumers pay for OTC orders.
Trigger: what makes them buy now?
Payers want savings on prescription costs; patients need chronic meds delivered before they run out.
Workflow: what inputs become what output?
Monthly review of chronic prescription, fulfilment through nearest partner pharmacy, delivery to home or office; API integration with insurers (100k requests/day).
Economics: what it saves and how it charges
Acts as the de facto PBM for insurers, driving savings to payers; revenue model not stated on site.
Distribution: how it reaches customers
Consumer mobile app and Care Program signup; B2B partnerships with insurers and corporates via contact form.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2024-01-22 | — | $10M | — | old.disruptafrica.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.