卖什么
气候中和的住宅翻新。
商业模式拆解
买家：谁掌握预算？
未核实Homeowners (single and multi-family) paying for the energy audit and renovation plan, subsidy-supported.
触发点：什么让他们现在购买？
Need to cut energy costs (claims up to 90%) and use KfW/BAFA subsidies (up to EUR33,000) for renovation, e.g. heat pump, insulation.
工作流：什么输入变成什么输出？
Four steps: phone first call, on-site visit by certified energy advisor, 3D-model data analysis, closing call presenting the individual renovation roadmap (iSFP) in under 14 days, plus subsidy service.
经济账：省了什么，怎么收费？
Advisory fees plus sales-partner commissions ('attractive remuneration for every referred energy consultation'); presumably referral from installers; claims 11,000+ projects.
渠道：怎么接触到客户？
Online lead form, plus sales partners, craftsman partners and energy-adviser partners.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-07-21 | — | over €10 million | — | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.