卖什么
Enabling better self care with at-home hormone tracking.
商业模式拆解
买家：谁掌握预算？
The individual woman or couple trying to conceive; HSA/FSA eligible spend.
触发点：什么让他们现在购买？
Trying to conceive with ovulation tests that only track LH, giving false positives or not confirming ovulation; 1 in 3 cycles anovulatory (site cites NIH).
工作流：什么输入变成什么输出？
Dip a test strip in urine, insert in the Inito reader, get Estrogen, LH, PdG and FSH values in about 10 minutes in the app, which identifies the six best days and confirms ovulation.
经济账：省了什么，怎么收费？
未核实Hardware plus consumables: reader sold with a starter pack of 15 strips, recurring revenue from strip refills (inferred); 200K+ couples, 10M+ tests taken.
渠道：怎么接触到客户？
Direct-to-consumer online store (free US shipping, promo codes), physician and influencer endorsement, Android and iOS app.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2019 冬季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.