卖什么
PROVEN is using AI, data and personalization to disrupt CPG
商业模式拆解
买家：谁掌握预算？
未核实Individual consumers buying direct online.
触发点：什么让他们现在购买？
Frustration with one-size-fits-all skincare that does not work for a specific concern (acne, hyperpigmentation, aging).
工作流：什么输入变成什么输出？
Take a ~3 minute skin quiz covering 47 factors (skin, genetics, environment), AI builds a personalised formula, ships it, reformulates over time and within 30 days if not right.
经济账：省了什么，怎么收费？
DTC product sales with subscription option; promo of 25% off first order plus 15% off subscription; claims 100K+ personalised formulas served.
渠道：怎么接触到客户？
Direct-to-consumer e-commerce site (Shopify) driven by the quiz.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2018 冬季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.