卖什么
培育钻石珠宝品牌。
商业模式拆解
买家：谁掌握预算？
未核实Individual shoppers (women) buying for themselves or as gifts; site is a direct-to-consumer Shopify store.
触发点：什么让他们现在购买？
未核实Wanting affordable everyday fine jewellery without traditional markup; first-order 10% off and free earrings above INR 9,999 nudge purchase.
工作流：什么输入变成什么输出？
Browse online or create own design, order, with lifetime buyback and exchange.
经济账：省了什么，怎么收费？
Product sales without traditional jewellery markup; lifetime buyback programme.
渠道：怎么接触到客户？
Online store with first-order discount (10% off).
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-10-10 | 种子前 | Rs 3.61 Cr | IPV (lead) | news.google.com |
| 2026-10-08 | 种子前 | ₹3.61 Cr | Inflection Point Ventures (lead), Nine Jewellery | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.