What it sells
AI procurement on top of manufacturers' ERP: purchase orders, quotes, supplier messages.
Business model breakdown
Buyer: who owns the budget?
Procurement lead at a manufacturer.
Trigger: what makes them buy now?
Buyers drown in RFQs, quotes and supplier emails.
Workflow: what inputs become what output?
Supplier emails, quotes and POs → structured records in the ERP → comparisons and follow-ups.
Economics: what it saves and how it charges
Implementation includes supplier onboarding, ERP data cleanup, business-rule/data-ownership alignment and adoption coaching; FAQ describes a 90-day staged rollout and says many deploy in 4–6 weeks. These are vendor descriptions, not verified delivery guarantees.
Distribution: how it reaches customers
Direct sales to mid-market manufacturers.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-24 | Series A | C$17M (C$12M equity + C$5M debt) | McRock Capital | betakit.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.