What it sells
Kitchen appliances.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndian households buying kitchen appliances, online and through retail stores.
Trigger: what makes them buy now?
Kitchen renovation or replacement of chimney/hob; pain points of ducting, core cutting and gas consumption.
Workflow: what inputs become what output?
Customer chooses chimney, hobtop or gas saver stove online (with 'Help me choose') or at a store, installs; plug-n-play chimneys avoid ducting and core cutting.
Economics: what it saves and how it charges
Hardware sales at a discount to MRP (e.g. Auriga Pro 3-burner Rs 9,399 vs MRP Rs 15,999) via own Shopify store and retail; gas-saver stoves claim to save 2 cylinders.
Distribution: how it reaches customers
Direct-to-consumer online store plus 'Find A Store' retail network.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-06 | Series B | Rs 110 Cr | Fireside Ventures (lead) | news.google.com |
| 2026-10-06 | Series B | Rs 110 Crore | Fireside Ventures (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.