What it sells
Direct-to-consumer fertility tests and supplements.
Business model breakdown
Workflow: what inputs become what output?
UnverifiedShopper picks a phase (preparing, trying to conceive, IVF/egg freezing, pregnancy, postpartum), takes the quiz, orders supplements or at-home ovulation/ovarian-reserve tests, and repeats monthly.
Economics: what it saves and how it charges
Sells doctor-formulated prenatal/fertility supplements and at-home tests online; revenue from product sales, with a 15% bundle discount.
Distribution: how it reaches customers
Direct-to-consumer e-commerce store with a product-finder quiz, in CAD and USD.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-22 | Series A | $13M | BDC Thrive, BFG | betakit.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.