卖什么
Direct-to-consumer fertility tests and supplements.
商业模式拆解
工作流：什么输入变成什么输出？
未核实Shopper picks a phase (preparing, trying to conceive, IVF/egg freezing, pregnancy, postpartum), takes the quiz, orders supplements or at-home ovulation/ovarian-reserve tests, and repeats monthly.
经济账：省了什么，怎么收费？
Sells doctor-formulated prenatal/fertility supplements and at-home tests online; revenue from product sales, with a 15% bundle discount.
渠道：怎么接触到客户？
Direct-to-consumer e-commerce store with a product-finder quiz, in CAD and USD.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-09-22 | A 轮 | $13M | BDC Thrive, BFG | betakit.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.